The pandemic has seen huge focus shift towards creator-owned content and accelerated the rise of a number of dance influencers and trends. While millennials bloomed in the age of the internet, GenZ was born in the social media boom. And nobody can deny the fact that they’ve embraced the trends like it’s nobody’s business. We’ve been noticing how the creator app TikTok has proven especially effective at showcasing dance influencers from around the world on one stage, and the pandemic sent this content soaring.
So, here’s a list of some dancefluencer handles who have shot to stardom online:
Charli D’Amelio – @charlidamelio
Born in Norwalk, Connecticut Charli D’Amelio has trained as a competitive dancer for more than 10 years before she became a creator on social media platforms. She started actively posting content on TikTok in late 2019 and began to post dance videos to trending songs gaining instant attention. To nobody’s surprise, she is known to be one of the most-followed creators on the app with more than 119.7 million followers today.
The Basement Gange – @basementgang
The Blackstreet Boys @nathanieljames1 @nickk_mcdonald #basementchronicles
Starting in April 2020, The Basement Gang has garnered 3.6 million followers on TikTok. The trio from Toronto (Kadeem Hemmings, Nathaniel James and Nicholas McDonald) went viral on social media with their coordinated moves in a family basement. Naturally, they began calling themselves The Basement Gang.
Jalaiah Harmon – @jalaiahharmon
Jalaiah Harmon’s dance for the song “Lottery (Renegade)” by K Camp went viral in 2019, but at first she wasn’t the one given credit for creating the dance.
After the New York Times published an article about Jalaiah, the world learned how the dance came to be. Jalaiah danced to the beats of the song ‘Lottery,’ choreographing a sequence to its chorus with original, viral moves like the ‘wave’ and the ‘whoa’. The video was first posted to Funimate, and later to Instagram, along with Jalaiah’s friend Kaliyah Davis.
Jason Derulo – @jasonderulo
Jason Derulo is known to have used TikTok to boost the release of his music – maybe you remember the song “Savage Love”? Last June the world was blasted with TikTok videos of influencers and celebrities dancing to the track, making it the official music video.
Amanda Lacount – @amandalacount
After an audition in Los Angeles, Amanda LaCount booked a job where she found out she would be performing for Rihanna. She was already known for having danced on Ellen DeGeneres’ talk show, and has been famously featured on the cover of Dance Spirit magazine.
Amanda’s is a perfect story to conclude this article with – as all the gigs she got have come from her efforts towards building her social media presence. LaCount has shared in many ways how she never saw her body type represented onstage, or on TV. If you check out her IG page — she often uses the #breakingthestereotype hashtag while showing off her talented ponytail thrash and expanding the dancer horizon.
If you’re feeling stirred to get moving by any of these dance icons, we can help get you started. Look through the Dance Store and see if you can’t find some dancewear that suits your goals – then start moving!